Wow, 50 years already. 2018 marks the 50th anniversary from a little known Japanese automaker that started with humble beginnings in North America. The current lineup is anchored by three all-wheel-drive crossovers that remain in strong demand. Subaru has achieved 74 consecutive months of year-over-year sales increases.
That hasn’t always been the narrative for Subaru, a car brand created by the Japanese industrial conglomerate formerly known as Fuji Heavy Industries. Since its start here in 1968 as an importer of a quirky microcar called the 360, Subaru has fought — and usually won — a slew of uphill battles to reach the market position it enjoys in 2018.
Subaru isn’t resting at 50. Lets take a look at some of the iconic cars of the past and where the designs are going.
As you can witness, the designs have gone from conservative to sexy. Although concept cars are only a futuristic imagination, they tend to give buyers a glimpse into what Subaru has got up its sleeves. Even in the receiving US economy, the demand for Subaru vehicles is ever rising. No matter how you look at it. When a brand gives its loyal customers something they want, something they need. Serviced in a way creates love and loyalty. Subaru’s first 50 years only marks the amazing adventure for many 50 more to go.